Privacy Policy

Effective December 4, 2025

Your privacy is important to us. This Privacy Policy explains how Auglie ("we," "our," or "us") collects, uses, processes, and protects your information when you use our mobile application and services.

1. Information We Collect

Account Information:

  • Email address (for account creation and communication)
  • Name or display name you provide
  • Subscription status and payment information (processed by Apple)
  • User preferences and settings
  • Credit balance for AI generation features

Face Data and Persona Images:

  • Required Face Photos: During onboarding, we collect four specific photos from you:
    • Face center view (frontal photo with neutral expression)
    • Face left side (profile turned slightly right)
    • Face right side (profile turned slightly left)
    • Full body photo (head to toe view for body proportions)
  • No Biometric Analysis: We do not use facial recognition, face detection algorithms, or extract biometric identifiers from your photos
  • Manual Capture: Photos are captured manually by you using guided visual overlays—no automated face scanning occurs
  • Body Measurements: Height and style category you provide for accurate virtual try-on visualization

Wardrobe Content (Premium Subscribers Only):

  • Images and photos of clothing items you upload
  • Outfit combinations you create
  • AI-generated outfit images showing you wearing your wardrobe items
  • Text descriptions, tags, and notes you add to wardrobe items
  • Style preferences and favorited items
  • Wardrobe organization and categorization data
  • Timestamps and metadata associated with wardrobe content

Technical Information:

  • Device information (model, operating system, unique identifiers)
  • App usage analytics and interaction data
  • Crash reports and diagnostic information
  • IP address and general geographic location
  • Network connection information
  • Feature usage patterns and AI generation requests

2. HOW WE USE YOUR INFORMATION

We use your information to:

  • Provide and maintain our subscription-based wardrobe management services
  • Create Your Virtual Try-On Avatar: Your face photos and body measurements are processed to generate a digital persona that accurately represents you in virtual outfit images
  • Generate Personalized Outfit Visualizations: Combine your avatar with your wardrobe items to create realistic images of you wearing different outfits
  • Process and organize your wardrobe items and outfit combinations (Premium only)
  • Generate AI-powered outfit images based on your wardrobe
  • Create personalized styling recommendations and suggestions
  • Process images you upload for organization and enhancement
  • Enable cloud synchronization of your wardrobe across devices
  • Manage your subscription, credits, and billing (through Apple App Store)
  • Provide customer support and respond to inquiries
  • Improve our app and develop new AI-powered features
  • Send important service-related communications
  • Analyze usage patterns to optimize performance
  • Ensure security and prevent fraud

Specific Uses of Face Data:

Your face photos and persona images are used exclusively for:

  • Avatar Creation: Generating a virtual representation of you for try-on visualizations
  • Outfit Generation: Creating realistic images showing how clothing items would look on you
  • Service Delivery: Enabling the core virtual try-on functionality of the app

What We Do NOT Do with Face Data:

  • We do NOT use your face photos for facial recognition or biometric identification
  • We do NOT extract biometric identifiers or facial templates
  • We do NOT use your face data for marketing, advertising, or third-party purposes
  • We do NOT share your face photos with anyone except our secure AI processing providers
  • We do NOT sell, rent, or trade your face data
  • We do NOT use your images to train AI models without explicit anonymization

3. LEGAL BASIS FOR PROCESSING (GDPR)

We process your personal data based on:

  • Consent: When you explicitly agree to data processing for specific purposes (AI generation, image processing)
  • Contract: To provide the subscription services you've purchased
  • Legitimate Interest: To improve our services, ensure security, and provide customer support
  • Legal Obligation: When required by applicable laws and regulations

You have the right to withdraw consent at any time where processing is based on consent.

4. THIRD-PARTY SERVICE PROVIDERS

We work with trusted third-party service providers to deliver our services:

Infrastructure and Storage:

  • Cloud infrastructure and database providers for secure data storage
  • Content delivery networks for app performance optimization

AI and Processing Services (Including Face Data Processing):

  • Virtual Try-On AI Providers: Your face photos are shared with specialized AI service providers to generate your virtual avatar and create outfit visualizations. These providers:
    • Process your images on secure, encrypted cloud infrastructure
    • Are contractually prohibited from using your data for any purpose other than providing services to us
    • Must delete your data upon our request or contract termination
    • Are bound by strict data protection agreements and security requirements
  • Machine learning services for style analysis and recommendations
  • Image processing services for photo enhancement and organization
  • Computer vision services for clothing item recognition and categorization

Face Data Third-Party Sharing:

Yes, we share face data with third parties, but only as described below:

  • AI Processing Partners: Your face photos are transmitted to third-party AI service providers for avatar generation and virtual try-on processing
  • Cloud Storage Infrastructure: Photos are stored securely in our cloud infrastructure on servers maintained by reputable cloud service providers
  • No Other Sharing: We do not share your face data with advertisers, marketers, data brokers, or any other third parties
  • Legal Requirements: We may disclose face data if required by law, court order, or legal process

Authentication and Analytics:

  • User authentication and account management services
  • Analytics providers for app usage and performance monitoring
  • Crash reporting and diagnostic services

Payment Processing:

  • Apple App Store for subscription billing and payment processing

Data Protection: All third-party providers are contractually required to:

  • Implement appropriate security measures
  • Use your data only for providing services to us
  • Comply with applicable data protection laws
  • Delete or return data upon contract termination

We do not sell, rent, or trade your personal information to third parties.

5. DATA PROCESSING AND AI

Subscription Required: Core wardrobe management features and AI processing are only available to paid subscribers.

Your premium content may be processed using AI services to:

  • Generate outfit images from your wardrobe items
  • Automatically categorize and tag clothing items
  • Identify clothing types, colors, and styles
  • Create personalized styling recommendations
  • Suggest outfit combinations based on your wardrobe
  • Enhance and organize uploaded images
  • Analyze style preferences and patterns

AI Processing Safeguards:

  • Data is encrypted during transmission and processing
  • AI providers cannot access your data for their own purposes
  • Processing occurs in secure, monitored environments
  • No human review of your content except for technical support when requested
  • Aggregated, anonymized data may be used to improve AI models

6. DATA STORAGE AND SECURITY

Security Measures:

  • End-to-end encryption for data transmission
  • AES-256 encryption for data at rest
  • Secure cloud infrastructure with SOC 2 compliance
  • Multi-factor authentication for administrative access
  • Regular security audits and penetration testing
  • Automated backup systems with encryption
  • Access logging and monitoring for all data access

Data Storage Locations:

  • Primary data centers in secure, compliant facilities
  • Backup systems in geographically distributed locations
  • All locations meet or exceed applicable data protection standards
  • Face Photo Storage: Your persona images are stored in isolated, secure cloud storage with user-specific access controls
  • Storage Region: Data is primarily stored in Europe with encrypted transmission and at-rest encryption

7. DATA RETENTION

We retain your data as follows:

  • Account information: Until account deletion or 7 years after account closure
  • Face photos and persona images: Stored until you:
    • Update your persona with new photos (old photos are replaced)
    • Request account deletion (face data deleted within 30 days)
    • Cancel subscription and request data deletion
  • Active storage: Face photos remain in secure cloud storage for as long as your account is active to enable virtual try-on functionality
  • AI processing: Face data sent to AI providers is used only during processing and not retained by AI providers after generation completes
  • Wardrobe content: Until you delete it or request account deletion
  • Outfit combinations: Stored until manually deleted by you
  • AI-generated images: Stored until you delete them or cancel subscription
  • Uploaded photos: Stored as long as associated wardrobe items exist
  • Technical data: Up to 2 years for analytics, immediately for crash reports after resolution
  • Support communications: Up to 3 years for service improvement
  • Credit history: Retained for billing purposes for up to 7 years

Face Data Deletion:

You have full control over your face data:

  • Update your persona photos anytime through the app settings (old photos are automatically deleted and replaced)
  • Request account deletion to permanently remove all face photos within 30 days
  • Contact us at privacy@augmntd.com to request specific face data deletion
  • Upon deletion, face photos are removed from our storage and AI processing partners within 30 days
  • Cached copies on your device are cleared when you sign out or delete the app

You can request deletion of specific content or your entire account at any time.

8. YOUR PRIVACY RIGHTS

Universal Rights:

  • Access: Request information about what personal data we have
  • Correction: Request correction of inaccurate data
  • Deletion: Request deletion of your personal data
  • Portability: Request a copy of your data in portable format
  • Restriction: Limit how we process your data
  • Objection: Object to certain types of processing

How to Exercise Rights:

  • Email us at contact@augmntd.com with "Privacy Request" in subject
  • Use in-app account settings for basic data management
  • Contact our support team for assistance
  • Response time: Within 30 days (GDPR) or 45 days (CCPA)

9. CALIFORNIA PRIVACY RIGHTS (CCPA/CPRA)

California residents have specific rights under the California Consumer Privacy Act:

Categories of Information We Collect:

  • Identifiers (email, name, device IDs)
  • Personal records (wardrobe items, outfit combinations, uploaded photos)
  • Characteristics (usage patterns, style preferences)
  • Visual information (clothing photos, AI-generated outfit images)
  • Commercial information (subscription status, credit purchases)
  • Inferences (AI-generated style recommendations and categorizations)

Your California Rights:

  • Right to Know: What personal information we collect and how it's used
  • Right to Delete: Request deletion of personal information
  • Right to Correct: Request correction of inaccurate information
  • Right to Opt-Out: We don't sell data, but you can opt-out of targeted advertising
  • Right to Limit: Limit use of sensitive personal information
  • Right to Non-Discrimination: Equal service regardless of privacy choices

Data Sharing:

We do not sell your personal information. We share data with service providers only as necessary to operate our service.

10. EUROPEAN PRIVACY RIGHTS (GDPR)

If you are in the European Economic Area, UK, or Switzerland:

Legal Basis Summary:

  • Consent: AI image generation, style analysis, image processing
  • Contract: Providing subscription services, account management, wardrobe storage
  • Legitimate Interest: Service improvement, security, customer support

Enhanced Rights:

  • Right to withdraw consent for any consent-based processing
  • Right to lodge complaints with your local data protection authority
  • Right to restriction of processing in certain circumstances
  • Right to object to processing based on legitimate interests

Data Protection Officer: Contact privacy@augmntd.com for data protection inquiries.

11. INTERNATIONAL DATA TRANSFERS

Your data may be transferred outside your country of residence. We ensure adequate protection through:

  • European Commission adequacy decisions
  • Standard Contractual Clauses (SCCs) for GDPR compliance
  • Additional safeguards as required by applicable laws
  • Regular compliance monitoring and audits

12. CHILDREN'S PRIVACY

  • Auglie is intended for users 13 years and older
  • We do not knowingly collect data from children under 13
  • If we discover data from a child under 13, we will delete it immediately
  • Parents can contact us to request deletion of their child's data
  • Users under 18 should have parental consent to use the service

13. COOKIES AND TRACKING

We use minimal tracking technologies:

  • Essential cookies for app functionality and authentication
  • Analytics cookies to understand app usage (anonymized)
  • Preference cookies to remember your settings

You can control cookies through your device settings. Disabling cookies may affect app functionality.

14. BREACH NOTIFICATION

In case of a data breach:

  • We will assess the risk and impact within 72 hours
  • Relevant authorities will be notified as required by law
  • Affected users will be notified without undue delay
  • We will provide clear information about the breach and our response

15. CHANGES TO THIS POLICY

We may update this Privacy Policy to reflect:

  • Changes in our services or business practices
  • New legal requirements or regulations
  • Enhanced privacy protection measures

Notification Methods:

  • Email notification to registered users
  • Prominent notice in the app
  • Posted update on our website
  • For material changes: 30 days advance notice

16. CONTACT INFORMATION

Data Controller: Augmntd
Email: contact@augmntd.com
Privacy Inquiries: privacy@augmntd.com

For Privacy Requests:

  • Include "Privacy Request" in email subject
  • Specify the type of request (access, deletion, correction, etc.)
  • Provide sufficient information to verify your identity
  • Include your account email address

We respond to privacy requests within 30 days (GDPR) or 45 days (CCPA).

Your Privacy Matters: We are committed to protecting your personal information and providing transparency about how we use it. If you have any questions or concerns about our privacy practices, please don't hesitate to contact us.